At Oxbridge Essays we’ve always taken a very traditional line when it comes to our customers. Rather like a bespoke tailor, we provide a high quality, ‘made-to-measure’ product, and the customer pays for that product. It’s quite simple really.
The image of a bespoke tailor was deliberately quaint – one immediately thinks of a late-Victorian era boutique with wood-panelled walls and copperplate sign writing, the kind that wouldn’t have looked out of place in Dickensian London but which amazingly still seem to exist in corners of cathedral cities and university towns today. Of course, we’re not nearly so ‘fuddy-duddy’. After all, we’re an Internet business.
But the world is always changing, and today’s consumers expect to deal with service providers in different ways. Twice in the last couple of weeks I’ve been asked if we offer ways to ‘manage payments’ or ‘credit facilities’, so it’s clearly something we need to think about. The summer recess is a good a time as any to reflect on the service we provide and how our customers engage with us.
How would you like to buy your essays?
Some of the ideas mooted have included:
Bulk buy discounts
Would you like to buy your essays in bulk? For example, buy five essays and get a discounted price on them all, or buy nine essays and get the tenth free. You wouldn’t need to specify the topics and titles up front – just the word count, and target grade.
This one took us a bit by surprise. It’s become fashionable to turn things that you would previously have bought into ‘services’ that you subscribe to – Microsoft’s ‘Office’ software, for example. The idea would be that you pay a set monthly fee, and then could avail yourself of any number of essays over the subscription period up to a given word count. There’d one price for 10,000 words per year, another price for 20,000 and so on. You wouldn’t have to worry about paying for individual pieces of work – everything would be covered by your monthly direct debit or credit card payment.
We’re not saying we’re definitely going to do any of these things. We’re merely asking you the questions: how would you like to buy your essays? What kind of model works for you? Are there other models that we haven’t thought of?
Of course, it goes without saying that anything we do in relation to giving new ways for you to buy your essays from us is not going to have any material impact on the service we provide. The quality of our custom essays, model exam answers, and academic research, will always remain our number one priority whatever new-fangled payment models we employ.
Some traditional values will simply never go out of fashion.